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Brand

The Weaver brand

Our logo, colours, type and words, for telling your members, partners and press about Weaver. Please use them as they are.

Logo

Download the logo

  • The full logo, preview

    The full logo

    For light backgrounds: documents, slides, newsletters.

  • The full logo on indigo, preview

    The full logo on indigo

    For dark backgrounds. The mark sits on its white tile.

  • The mark, preview

    The mark

    On its own, with a transparent background. SVG for anything that scales.

  • The mark on white, preview

    The mark on white

    A square for profile pictures and app icons.

  • Use the files as they are: never recolour, outline, stretch or redraw the mark.
  • On a dark background, use the logo on indigo, where the mark sits on its white tile.
  • Leave the logo room to breathe, and keep the name and the mark together in the full logo.
Colour

Indigo and sunrise

Taken from the mark: indigo carries the brand, sunrise orange and sun gold bring the warmth.

  • #2B2A8A

    Indigo

    Headings, buttons, bands

  • #FF7640

    Sunrise

    The header and hero band, never text

  • #FFB82A

    Sun gold

    One highlight per view

  • #A8400D

    Ember

    Accent text

  • #1E1D5C

    Ink

    Body text

  • #FFFAF5

    Canvas

    Page background

Type

Two faces, both free

  • Do more good.

    Bricolage Grotesque · Headings and the name · Google Fonts

  • Members, giving, events and classes.

    Hanken Grotesk · Everything else · Google Fonts

Words

The lines we use

  • The promise

    Do more good. Weaver handles the operations. For free. Forever.

  • Why it is free

    This is our way of paying it forward.

  • What we believe

    Every hour a volunteer spends on admin is an hour taken from the mission.

  • How we use AI

    AI does the busywork. People make the final decisions.

Please quote these word for word. Say “pledge”, never “bid”, and “mission-driven organizations” when you mean everyone Weaver serves.